Edith Berntson is an artisan sourdough baker and entrepreneur behind JUST BREAD, a growing bakery brand originating in Oxbow, Saskatchewan. Rooted in traditional craftsmanship, Edith has built a multi-location operation that blends time-honoured baking techniques with modern business strategy.

Her work challenges the idea that artisanal food businesses must remain small or analog to stay authentic. By integrating digital tools such as Square for point-of-sale and online shop management, she has scaled operations while maintaining product integrity.

Edith is also exploring how AI-driven marketing can support small, craft-based businesses—bridging authenticity with visibility and sales. Her approach positions artisanal baking not just as a cultural practice, but as a viable, modern business model in an increasingly digital economy.

Edith’s website can be found here: https://www.justbread.ca/