Sourdough Bakeries rely on artisanal craftmanship and traditional techniques in their production. Social media influenced the image of
slow bread baking profoundly by creating earth toned, slow paced, minimalistic reels.

The missing piece to success even in artisanal bakeries is e-commerce in the form of online marketing and online shops.
This presentation will take the audience through a short genesis of JUST BREAD, a Sourdough bakery from Oxbow with a multi-location set-up and their use of Square for an integrated POS and online Shop management.

A dive into the use of AI for online marketing will position Craftmanship in the field of authenticity and sales strategy.

Presented by: Edith Berntson