Laurie Wall’s journey isn’t just about food—it’s about evolution. From cooking on wood stoves to building a digitally connected culinary brand, Laurie has redefined what it means to be a rural entrepreneur in a modern world.

In this session, Laurie shares how she leveraged technology to scale her business, amplify her voice, and create deeper connections with her audience—without losing the authenticity that made her stand out in the first place. From online presence and storytelling to experience design and customer engagement, she breaks down what actually works (and what doesn’t) when you’re building something real outside of urban centres.

Grounded in her work at The Old Stone Inn and her experience growing and exiting a successful catering company, Laurie offers a candid look at the intersection of tradition and innovation. This is not about chasing trends—it’s about using the right tools to stay relevant, build community, and create something that lasts.

If you’re building, creating, or trying to find your voice in a noisy world—this one hits.